LONDON, April 11 (Reuters) – Up to one million smokers will be encouraged to swap cigarettes for “vapes”, with pregnant women offered financial incentives to make the change in what will be a world first, the British government said on Tuesday.

A man smokes an e-cigarette in the queue to Canary Wharf tube station in London, Britain, November 27, 2019. REUTERS/Kevin Coombs/File Photo

Under the scheme, almost one in five smokers will be given a vape – an e-cigarette – starter kit along with support to help quit smoking, the Department of Health (DoH) said.

Pregnant women will also be offered vouchers to help them kick the habit as part of the government’s target of reducing the number of smokers to 5% or less of the population from 13% now.

“Up to two out of three lifelong smokers will die from smoking. Cigarettes are the only product on sale which will kill you if used correctly,” Health Minister Neil O’Brien will say in a speech later on Tuesday, the government said.

“We will offer a million smokers new help to quit. We will be funding a new national ‘swap to stop’ scheme – the first of its kind in the world.”

Although worldwide average smoking rates are higher than in Britain, tobacco is still the highest preventable cause of death and illness in the country, the DoH said.

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